USA: The GAP
The GAP contracted Ditto to redesign a distinctive black paper GAP display with subtle clear varnish branding. The new Ditto Displays reflected the look of their old wood hangers, yet made with recycled material. Ditto also created RED Displays for Sale items. The GAP is one of the first companies to take advantage of the color potential of the Ditto Display. The color coding of the Displays allow the GAP customer to quickly identify sales items, transforming the hanger into a communica- tion device and doing away with unnecessary signage.